The Brief: A new entrant into the wine wholesaling sector, The Vino Beano wanted to take a fresh approach to marketing quality wines by focussing on as yet ‘undiscovered artesian producers’ and appealing to a younger customer base by making it a more engaging / inclusive experience.

Solution: We created a brand from scratch that was fresh, dynamic and reflected the overall ethos, whilst remaining professional. This involved developing the brand and new corporate identity then refining guidelines for the general tone and positioning of the business. This was then rolled out across a new website, electronic newsletters plus applied to all other aspects of the business.

The new website accommodated both ‘classic’ offering purchased and held in bond but also featured information on ‘undiscovered artesian producers’ producing excellent quality wines. The site included the ability to directly order stock while another key feature was the capability to go to the next stage and experience the wines first hand with activities like fan trips being organised. This was all backed up by designing and printing a suite of high quality pieces of corporate collateral and developing an ongoing electronic customer contact programme.

Result: Within six months, The Vino Beano had significantly exceeded its anticipated level of ‘first year business’ and has taken on two additional staff to manage the continuing growth. The number of artesian wines on offer has already doubled with several prestigious events been organised, including gaining representation in China and a key customer tasting in London.